costare una fortuna

/koˈstaːre ˈuːna forˈtuːna/
phraseIntermediate to cost a fortuneidiom
What It Really Means
To be extremely expensive, often to the point of being unaffordable or unreasonable.
Literal Meaning
To cost a fortune (as in wealth or luck).
Literal Breakdown
costareto cost+unaa+fortunafortune (wealth or luck)
Mental Image
The mental picture is of spending so much money that it depletes one's fortune or luck, as if the act of spending is metaphorically 'robbing' one's future prosperity.
When to Use
Imagine walking into a luxury store and seeing a price tag of €10,000 for a handbag. You might say, 'Questo costa una fortuna!' to express your shock at the price.
Cultural Note
This idiom reflects Italy's historical association with wealth and fortune, particularly during the Renaissance when fortunes were often tied to luck or divine favor. The phrase has evolved to emphasize financial extravagance rather than literal luck.
informal

to be extremely expensive; to cost a very large amount of money

La macchina nuova costa una fortuna, non possiamo permettercela.

The new car costs a fortune, we can't afford it.

Quel ristorante è famoso per costare una fortuna, ma la qualità è eccellente.

That restaurant is famous for costing a fortune, but the quality is excellent.

💡

Often used to express frustration or disbelief at high prices.

Related Phrases

costare un occhio della testaidiom
to cost an arm and a leg
essere un patrimonioidiom
to be worth a fortune
spendere una folliaidiom
to spend a crazy amount

💡Pro Tip

When to use this idiom

Use 'costare una fortuna' when you want to emphasize that something is disproportionately expensive. It’s stronger than saying 'costare caro' (to be expensive) and adds a sense of frustration or disbelief. Avoid using it for everyday inexpensive items.

Gold Rule

Avoid literal interpretation

Do not interpret 'costare una fortuna' literally as 'to cost a lucky event.' The idiom always refers to high cost, not luck.

📖Word Origin

The phrase combines 'costare' (to cost) and 'fortuna' (fortune, luck). The idiomatic meaning arises from the idea that something is so expensive it could deplete one's fortune or luck (i.e., financial ruin). The expression has been in use since at least the 19th century in Italian.

📝Usage Notes

This idiom is used in both spoken and written Italian, primarily in informal contexts. It emphasizes the excessive cost of something, often with a sense of exaggeration or humor. It can be used for tangible items (e.g., cars, houses) or services (e.g., weddings, vacations).

Word Breakdown

costare
to cost
verb
+
una
a
article
+
fortuna
fortune
noun
Dizionario Italiano-Inglese