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customer loyalty scheme

顾客忠诚计划

The coffee shop introduced a customer loyalty scheme to reward frequent buyers.

这家咖啡店推出了顾客忠诚计划,以回馈常客。


商业
正式

企业为提高顾客重复购买率而设计的奖励或优惠计划

Many airlines offer customer loyalty schemes that include free flights and upgrades.

许多航空公司提供顾客忠诚计划,包括免费航班和升舱服务。

The supermarket’s loyalty scheme gives points for every purchase, which can be redeemed for discounts.

这家超市的忠诚计划为每次购物积分,积分可兑换折扣。

常见形式包括积分制、会员卡、折扣优惠等。

搭配

loyalty points积分membership card会员卡reward tier奖励等级

同义词

loyalty programrewards programfrequent buyer program

反义词

customer churnone-time purchase

相关短语

customer retention短语
顾客保留策略
brand loyalty短语
品牌忠诚度

专业提示

区分近义词

与'loyalty program'相比,'customer loyalty scheme'更强调具体的计划设计(如积分、折扣等)而非抽象概念。

黄金法则

使用场景

适用于描述企业为培养顾客重复购买行为而制定的正式或非正式奖励机制。

用法说明

该术语在商业和营销领域普遍使用,强调长期客户关系维护。

单词拆解

customer
顾客
root
+
loyalty
忠诚
root
+
scheme
计划
root
英汉词典

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Words of the Year

The most notable words that defined each year. Discover the vocabulary that shaped our world.