Looking up...
to do something in a new and creative way, especially by not following traditional methods or expectations
The artist broke the mould by using unconventional materials in her sculptures.
The artist created something original by rejecting traditional sculpting materials.
This company broke the mould in the tech industry by prioritizing employee well-being over profits.
This company innovated by challenging the usual industry focus on profit maximization.
Often used to describe innovation, rebellion against norms, or challenging the status quo.
Use 'break the mould' to describe companies or individuals who introduce groundbreaking ideas, products, or strategies. Example: 'Tesla broke the mould in the automotive industry by focusing on electric vehicles.'
Never use this phrase to describe physically breaking a container or mold. It always refers to challenging norms or conventions.
The phrase originates from the literal act of breaking a mould (a hollow container used to give shape to molten or hot liquid material as it cools). By the mid-20th century, it was metaphorically extended to describe breaking free from conventional thinking or methods.
Common in business, art, and personal development contexts. Often implies positive change or progress. The spelling 'mold' (American English) is also acceptable.