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野性消费
yě xìng xiāo fèi
wild spending
年轻人喜欢野性消费，比如买奢侈品或参加豪华旅行。
Young people enjoy wild spending, such as buying luxury goods or going on lavish trips.
informal
A trend where consumers, especially young people, make impulsive, extravagant, or excessive purchases to express individuality, freedom, or rebellion against societal norms.
她的野性消费行为让父母非常担忧。
Her wild spending habits worried her parents.
This term reflects a cultural phenomenon where consumption is used as a form of self-expression or social statement.
Related Phrases
Pro Tip
Cultural Context
This term is often associated with Gen Z and younger millennials who prioritize self-expression over traditional financial prudence.
Gold Rule
Usage in Marketing
Brands often target '野性消费' groups with bold, unconventional advertising campaigns.
Word Origin
The term combines '野性' (wild nature) and '消费' (consumption), reflecting a rebellious or unrestrained approach to spending.
Usage Notes
This phrase is often used in discussions about consumer behavior, social trends, and marketing strategies targeting young adults.
Word Breakdown
野性
wild, untamed
root消费
consumption, spending
root汉英词典