需要規模
この新製品の需要規模は、年間100万台と見込まれています。
The market size for this new product is projected to be 1 million units annually.
The total volume or quantity of a product or service that consumers are willing and able to purchase within a specific market.
需要規模を正確に把握することで、生産計画を立てやすくなります。
Accurately understanding the market size makes it easier to plan production.
需要規模の拡大に伴い、競合他社も参入してきました。
As the market size expanded, competitors also entered the market.
Often used in business planning, market research, and economic forecasting.
Pro Tip
Business Context
In business Japanese, 需要規模 is frequently used alongside terms like ターゲット層 (target demographic) or 市場シェア (market share) when discussing market entry strategies.
Gold Rule
Distinguish from 供給規模
需要規模 refers to consumer demand, while 供給規模 (kyōkyū kibo) refers to the supply side. Both are critical for market equilibrium analysis.
Word Origin
Composed of 需要 (juyō, 'demand') and 規模 (kibo, 'scale/size'), reflecting the concept of measuring the extent of market demand.
Usage Notes
Commonly used in business contexts to assess market potential. Often paired with terms like 予測 (forecast) or 分析 (analysis).