fare orecchie da mercante

/ˈfaːre orˈekːje da merˈkante/idiom
pretend not to hear

Quando gli ho chiesto di aiutarmi, ha fatto orecchie da mercante.

When I asked him to help me, he pretended not to hear.


What It Really Means
To intentionally ignore or pretend not to hear something, especially to avoid dealing with a problem or responsibility.
Literal Meaning
to make ears of a merchant
Literal Breakdown
fareto make+orecchieears+da mercanteof a merchant
Mental Image
A merchant covering their ears to avoid hearing a customer's complaint or request, prioritizing their own interests.
When to Use
Imagine a colleague at work who avoids answering your emails about a shared project. When you ask them directly, they 'fare orecchie da mercante' to dodge the responsibility.
Cultural Note
The phrase reflects historical market practices in Italy where merchants might have feigned deafness to avoid addressing customer grievances, prioritizing profit over service.
informal

To pretend not to hear or understand something intentionally, especially to avoid dealing with a problem or responsibility.

Il governo fa orecchie da mercante di fronte alla crisi climatica.

The government pretends not to hear about the climate crisis.

Non fare orecchie da mercante, rispondi alla mia domanda!

Don’t pretend not to hear, answer my question!

Often used in contexts where someone deliberately ignores a request or an issue to avoid responsibility or confrontation.

Related Phrases

chiudere un occhioidiom
to turn a blind eye
fare il sordoidiom
to play deaf

Pro Tip

When to use

Use 'fare orecchie da mercante' when someone intentionally ignores a request or issue to avoid responsibility, especially in social or political contexts.

Gold Rule

Avoid literal translation

Do not translate this phrase word-for-word. Instead, use idiomatic equivalents like 'turn a deaf ear' or 'pretend not to hear' in English.

Word Origin

The phrase originates from the medieval market practice where merchants would pretend not to hear a customer's complaint or request to avoid dealing with it, thereby protecting their own interests. The imagery of 'mercante' (merchant) reflects this historical context.

Usage Notes

This idiom is commonly used in both spoken and written Italian to describe deliberate inattention. It carries a slightly negative connotation, implying avoidance or neglect.

Word Breakdown

fare
to do/make
verb
+
orecchie
ears
noun
+
da
of
preposition
+
mercante
merchant
noun
Dizionario Italiano-Inglese