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commercializzazione
/kom.mer.t͡ʃa.lid.d͡zatˈt͡sjo.ne/
commercialization
La commercializzazione di un prodotto richiede una strategia di marketing efficace.
The commercialization of a product requires an effective marketing strategy.
Business
formal
The process of introducing a product or service into the market for sale, including branding, pricing, distribution, and promotion.
La commercializzazione di un farmaco richiede l'approvazione delle autorità sanitarie.
The commercialization of a drug requires approval from health authorities.
La commercializzazione di un prodotto all'estero comporta costi aggiuntivi.
Commercializing a product abroad involves additional costs.
Often used in legal and economic contexts to refer to the formal process of bringing goods to market.
general
The act of making something available for sale or trade, often implying a focus on profit and market demand.
La commercializzazione dei beni culturali può generare controversie.
The commercialization of cultural goods can generate controversy.
Can carry a neutral or slightly negative connotation when referring to non-commercial sectors (e.g., art, heritage).
Collocations
commercializzazione di un prodottoproduct commercializationstrategia di commercializzazionecommercialization strategycommercializzazione all'esterointernational commercializationcommercializzazione illegaleillegal commercialization
Pro Tip
Common Collocations
In business Italian, 'commercializzazione' is often paired with terms like 'prodotto', 'servizio', 'mercato', or 'strategia'. For example, 'la commercializzazione di un nuovo prodotto' (the commercialization of a new product).
Gold Rule
Formal vs. Informal Use
'Commercializzazione' is a formal term. In casual conversation, Italians might use 'mettere in vendita' (to put on sale) or 'lanciare sul mercato' (to launch on the market) instead.
Word Origin
From Italian 'commerciale' (adjective form of 'commercio', meaning 'trade' or 'commerce') + suffix '-izzazione' (indicating the process of making something). Derived from Latin 'commercium' (trade), from 'com-' (together) + 'merx' (merchandise).
Usage Notes
Common in business and legal Italian, often used in contexts involving product launches, market entry strategies, or regulatory approvals. The term emphasizes the systematic process of bringing a product to market rather than just selling it.
Word Breakdown
commerciale
related to commerce or trade
root-izzazione
process of making or doing
suffixDizionario Italiano-Inglese