直播带货
zhíbò dài huòThe practice of selling products through live-streaming platforms, where sellers showcase and promote items in real-time to engage with viewers and encourage purchases.
直播带货已经成为电商行业的重要营销手段。
Live-streaming sales have become an important marketing tool in the e-commerce industry.
This practice combines entertainment with commerce, often featuring interactive elements like Q&A sessions and limited-time discounts.
Related Phrases
💡Pro Tip
Cultural Context
直播带货 is a uniquely Chinese phenomenon, driven by the country's large e-commerce market and social media platforms.
⚡Gold Rule
Usage in Business
This term is widely used in business and marketing discussions, especially in the context of digital commerce strategies.
📖Word Origin
The term '直播带货' combines '直播' (live-streaming) and '带货' (bringing goods), reflecting the modern e-commerce trend of selling products through live broadcasts.
📝Usage Notes
This phrase is commonly used in the context of online retail and digital marketing, particularly in China, where platforms like Taobao Live and Douyin have popularized this sales model.