Looking up...
Greenwashing
/ˈɡriːnˌwɒʃɪŋ/Loanword from English Greenwashing
deceptive marketing that presents an environmentally responsible public image
Das Unternehmen betreibt Greenwashing, um seine schädlichen Praktiken zu verschleiern.
The company engages in greenwashing to hide its harmful practices.
formal
The practice of making false or misleading claims about the environmental benefits of a product, service, or company to deceive consumers and improve brand image.
Viele Kosmetikunternehmen nutzen Greenwashing, um ihre Produkte als 'natürlich' oder 'umweltfreundlich' zu bewerben.
Many cosmetic companies use greenwashing to market their products as 'natural' or 'eco-friendly'.
Often used in corporate and environmental contexts to criticize deceptive marketing practices.
Collocations
Greenwashing-Kampagnegreenwashing campaignGreenwashing-Vorwürfegreenwashing allegations
Synonyms
Antonyms
Related Phrases
Pro Tip
Avoiding Greenwashing
Look for third-party certifications and detailed environmental impact reports to verify claims.
Gold Rule
Ethical Marketing
Companies should prioritize transparency and verifiable actions over superficial environmental claims.
Word Origin
Derived from the English term 'greenwashing', combining 'green' (environmentally friendly) and 'whitewashing' (covering up wrongdoing).
Usage Notes
The term is often used critically in discussions about corporate responsibility and environmental ethics.
Word Breakdown
Green
environmentally friendly
rootwashing
covering up or disguising
rootDeutsch-Englisch Wörterbuch