surge
The company saw a surge in sales after the holiday promotion.
A rapid and significant rise in sales occurred due to the promotion.
A sudden, strong, and often brief increase in something, especially in power, emotion, or activity.
There was a surge in demand for electric vehicles last year.
Consumer interest in electric vehicles grew rapidly.
A surge of adrenaline rushed through her body.
She experienced a sudden rush of excitement or energy.
Commonly used in contexts involving electricity (e.g., power surge), emotions (e.g., surge of anger), or trends (e.g., surge in popularity).
To move forward or upward suddenly and powerfully.
The crowd surged forward when the gates opened.
The crowd moved abruptly and forcefully forward.
Often describes physical movement (e.g., waves, crowds) or abstract progress (e.g., a project surging ahead).
Collocations
Pro Tip
Distinguish 'surge' from 'spike'
'Surge' implies a broader and often more sustained increase, while 'spike' suggests a sharp, sudden peak followed by a drop. For example, 'a surge in sales' may last weeks, whereas 'a spike in sales' may last only a day.
Gold Rule
Use 'surge' for dramatic or impactful increases
Avoid using 'surge' for minor or gradual changes. It works best for significant, often unexpected rises in numbers, emotions, or activity.
Word Origin
From Middle English 'sourgen' (to rise), from Old French 'sourdre' (to spring up), ultimately from Latin 'surgere' (to rise).
Usage Notes
Used as both a noun and verb. As a noun, it emphasizes the suddenness and intensity of the increase. As a verb, it describes the act of moving forward powerfully.