marketing
The company invested heavily in marketing to attract new customers.
The company spent a lot of money on advertising and promotions to get more buyers.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Digital marketing has transformed how brands reach their audiences.
Using online platforms like social media and email to advertise products.
The marketing team launched a campaign to increase brand awareness.
The group responsible for advertising worked on a project to make more people know the brand.
Marketing is broader than just advertising; it includes market research, product development, pricing, and distribution strategies.
The promotion of products or services, including advertising, sales, and public relations.
She works in marketing and designs social media ads.
Her job involves creating advertisements for online platforms.
The new product failed because the marketing was weak.
The item didn’t sell well due to poor advertising and promotion.
In everyday speech, 'marketing' often refers specifically to promotional activities.
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Pro Tip
Avoid overusing 'marketing' as a verb
While 'market' can be a verb (e.g., 'They are marketing a new product'), avoid phrases like 'do marketing' or 'make marketing.' Instead, use 'conduct a marketing campaign' or 'handle marketing activities.'
Gold Rule
Marketing is not just advertising
Marketing encompasses research, product development, pricing, distribution, and promotion. Advertising is only one part of the process.
Word Origin
From Middle English 'market' (a place of trade) + '-ing' (suffix denoting action), first recorded in the 16th century. The term evolved from the concept of buying and selling in a market to the broader process of promoting and selling products.
Usage Notes
Marketing can refer to both the strategic planning (e.g., 'She studied marketing in college') and the execution (e.g., 'The marketing team works on social media campaigns'). In business contexts, it is a formal discipline, while in casual speech, it often refers to advertising or promotion.