Looking up...
market position
/ˈmɑːrkɪt pəˈzɪʃən/
a company's competitive standing in a market
Apple's strong market position in smartphones makes it difficult for competitors to gain traction.
This means Apple has a dominant share and influence in the smartphone industry.
Business
formal
A company's share or standing in a particular market relative to competitors, often measured by market share, brand recognition, or customer loyalty.
Tesla has a strong market position in the electric vehicle sector.
Tesla dominates the EV market with high brand recognition and customer loyalty.
The company's market position weakened after losing key patents.
The company's competitive standing declined due to legal setbacks.
Market position is often analyzed using metrics like market share, revenue, and customer satisfaction.
Collocations
strong market positiona dominant or leading position in a marketlose market positionto decline in competitive standingdefend market positionto maintain or protect a company's share in a market
Related Phrases
Pro Tip
Analyzing Market Position
To assess a company's market position, look at metrics like market share, brand recognition, and customer loyalty.
Gold Rule
Market Position vs. Market Share
Market position refers to a company's overall standing, while market share is a specific percentage metric.
Word Origin
Derived from the combination of 'market' (a place for buying and selling) and 'position' (a place or standing in relation to others).
Usage Notes
Market position is a key metric in business strategy, often used in competitive analysis and marketing plans.
Word Breakdown
market
a place or system where goods and services are bought and sold
rootposition
a place or standing relative to others
rootEnglish Dictionary