advertising

/ˈædvərtaɪzɪŋ/

noun★Intermediate— promoting products or services

formal

The activity of promoting products, services, or brands through paid media

Digital advertising has become essential for modern businesses.

Online ads are now crucial for companies.

💡

Often involves creative messaging and strategic media placement.

informal

The practice of drawing public attention to a product or service

She works in advertising, creating catchy slogans for brands.

Her job involves making memorable phrases for companies.

💡

Can include print, TV, radio, and online formats.

Collocations

advertising campaigna series of ads promoting a specific product or ideaadvertising agencya company that creates ads for clientsadvertising revenuemoney earned from ads, often by media companies

promotion through personal recommendations

ads that blend into content without obvious branding

Advertising is a subset of marketing, focusing specifically on paid promotions.

Successful ads are clear, memorable, and target the right audience.

From Middle English 'advertisen' (to notify), from Old French 'advertir' (to warn), from Latin 'advertere' (to turn toward).

Often used in business and marketing contexts. Can refer to both the process and the materials created (e.g., 'an advertising poster').

advert

to notify or inform

root

-ing

ongoing action

suffix

English Dictionary