Looking up...
开学季
kāi xué jì
back-to-school season
开学季到了，商场正在举办文具促销活动。
The back-to-school season has arrived, and the mall is holding a stationery promotion.
informal
The period around the beginning of a new school term, especially when students return to school and families buy school supplies, clothing, or other necessities.
很多品牌会在开学季推出学生优惠。
Many brands offer student discounts during the back-to-school season.
开学季前，家长通常会给孩子准备书包和文具。
Before the back-to-school season, parents usually prepare backpacks and stationery for their children.
Common in retail, advertising, and everyday conversation. It can refer to either the start of the spring term or the autumn term, depending on context.
Related Phrases
Pro Tip
Use it for the season, not one day
Say 开学季 for a period of weeks around the start of term, especially when discussing shopping, promotions, or preparation. For the actual first day or start of classes, use 开学.
Word Origin
A modern compound: 开学 means “school starts,” and 季 means “season.” It became especially common in commercial and media language for seasonal back-to-school shopping and promotions.
Usage Notes
开学季 is broader than 开学. 开学 refers directly to the event of school beginning, while 开学季 refers to the surrounding seasonal period and is often used in marketing.
Word Breakdown
开学
school starts; begin a school term
root季
season
suffix汉英词典