그린워싱
geurineuwosingnoun★Intermediate— greenwashingLoanword from English greenwashing
💼Business
formal
The practice of making false or exaggerated claims about the environmental benefits of a product, service, or company to mislead consumers into believing it is more eco-friendly than it actually is.
그 기업은 그린워싱 전략을 사용해 이미지를 개선하려 한다.
The company is using greenwashing strategies to improve its image.
💡
Common in corporate marketing and environmental advocacy discussions.
Related Phrases
💡Pro Tip
Avoiding Greenwashing
Check for third-party certifications and detailed environmental impact reports to verify claims.
⚡Gold Rule
Ethical Marketing
Companies should avoid greenwashing to maintain consumer trust.
📖Word Origin
Derived from the English term 'greenwashing', combining 'green' (environmental) and 'whitewashing' (covering up).
📝Usage Notes
Often used critically to describe deceptive environmental claims by corporations.
Word Breakdown
그린
green
root워싱
washing
root한영사전