グリーンウォッシュ

gurīn uōshu
nounIntermediate greenwashingLoanword from Englishgreenwash
💼Business
formal

The practice of making an organization appear more environmentally friendly than it actually is, often through misleading marketing or PR campaigns

多くの企業がグリーンウォッシュを行っており、消費者を欺いている

Many companies engage in greenwashing, deceiving consumers

💡

This term is often used critically in environmental and business contexts

Related Phrases

💡Pro Tip

Common Usage

This term is frequently used in environmental advocacy and business criticism

Gold Rule

Critical Context

Always used in a critical or negative context when discussing corporate environmental claims

📖Word Origin

Derived from the English term 'greenwash', combining 'green' (environmental) and 'whitewash' (to cover up or gloss over)

📝Usage Notes

Often used in discussions about corporate environmental responsibility and consumer deception

Word Breakdown

グリーン
green (environmental)
root
+
ウォッシュ
wash (as in whitewash)
root
和英辞典