ग्रीनवाशिंग
grīnvāśiṅgThe practice of making false or misleading claims about the environmental benefits of a product, service, or company to deceive consumers into believing it is more sustainable than it actually is.
इस कंपनी की ग्रीनवाशिंग रणनीति में पेड़ों के चित्रों का उपयोग करके अपने उत्पादों को पर्यावरण के अनुकूल दिखाना शामिल है।
This company's greenwashing strategy involves using images of trees to make its products appear eco-friendly.
Greenwashing is often used by corporations to attract environmentally conscious consumers without making meaningful changes to their practices.
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💡Pro Tip
Identifying Greenwashing
Look for vague terms like 'eco-friendly' or 'natural' without specific certifications or evidence of sustainability.
⚡Gold Rule
Ethical Marketing
Companies should avoid greenwashing by providing transparent and verifiable claims about their environmental impact.
📖Word Origin
Derived from the English term 'greenwashing,' combining 'green' (environmentally friendly) and 'whitewashing' (covering up misdeeds).
📝Usage Notes
The term is commonly used in environmental and corporate contexts to criticize deceptive marketing practices.