resist the trend

/rɪˈzɪst ðə trɛnd/

oppose or avoid following popular movements

The company decided to resist the trend of layoffs and instead invest in employee training.

They chose not to follow the common practice of cutting jobs during economic downturns.

Business

formal

to deliberately avoid participating in or following a popular or widespread movement, practice, or behavior

Despite industry pressure, the startup resisted the trend of prioritizing short-term profits over sustainability.

They chose not to follow the common industry practice of focusing only on immediate financial gains.

Often used in business or financial contexts to describe strategic decisions that go against mainstream practices.

Collocations

resist the trend ofto deliberately avoid a widespread practice or movement

to go against a popular or widespread practice

to act in opposition to prevailing attitudes or practices

This phrase is commonly used in business and finance to describe strategic decisions that diverge from mainstream practices.

Use this phrase when describing intentional decisions to avoid popular or dominant trends in a field.

Combination of 'resist' (to oppose or withstand) and 'trend' (a general direction in which something is developing or changing).

This phrase is often used in business, finance, or marketing to describe decisions that intentionally diverge from popular or dominant practices.

resist

to oppose or withstand

root

the trend

a general direction or movement

phrase

English Dictionary