resist the trend
/rɪˈzɪst ðə trɛnd/To deliberately avoid following a popular or widespread movement, practice, or behavior, often due to personal values, strategic decisions, or market positioning.
The company decided to resist the trend of layoffs and instead invested in employee training.
The company chose to resist the trend of downsizing and focused on upskilling its workforce.
In a market dominated by fast fashion, some brands resist the trend by promoting sustainable practices.
Amid the prevalence of fast fashion, certain brands resist the trend by advocating for eco-friendly production.
This phrase is often used in business, finance, and marketing contexts to describe a deliberate choice to diverge from mainstream practices.
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💡Pro Tip
Context Matters
The phrase 'resist the trend' is often used in professional contexts, such as business or finance, to describe strategic decisions. In personal contexts, it can describe individual choices that diverge from societal norms.
⚡Gold Rule
Strategic vs. Personal Use
In business and finance, 'resist the trend' often implies a strategic decision. In personal contexts, it can describe individual choices that go against popular practices.
📖Word Origin
The phrase combines 'resist' (to withstand or oppose) and 'trend' (a general direction in which something is developing or changing). It gained prominence in business and financial contexts to describe strategic decisions to diverge from popular movements.
📝Usage Notes
This phrase is commonly used in professional settings to describe strategic decisions that go against popular or mainstream practices. It can also be used in personal contexts to describe individual choices that diverge from societal norms.