resist the trend
/rɪˈzɪst ðə trɛnd/to deliberately avoid participating in or following a popular or widespread movement, practice, or behavior
Despite industry pressure, the startup resisted the trend of prioritizing short-term profits over sustainability.
They chose not to follow the common industry practice of focusing only on immediate financial gains.
Often used in business or financial contexts to describe strategic decisions that go against mainstream practices.
Collocations
Related Phrases
💡Pro Tip
Business Context
This phrase is commonly used in business and finance to describe strategic decisions that diverge from mainstream practices.
⚡Gold Rule
Strategic Use
Use this phrase when describing intentional decisions to avoid popular or dominant trends in a field.
📖Word Origin
Combination of 'resist' (to oppose or withstand) and 'trend' (a general direction in which something is developing or changing).
📝Usage Notes
This phrase is often used in business, finance, or marketing to describe decisions that intentionally diverge from popular or dominant practices.