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prestige brand
/ˈprɛstɪdʒ brænd/
high-status luxury brand
The company launched a new prestige brand to compete with established luxury houses.
The company introduced a high-end brand to rival well-known luxury companies.
formal
A brand that is perceived as high-quality, exclusive, and expensive, often commanding higher prices due to its reputation and status.
Mercedes-Benz is considered a prestige brand in the automotive industry.
Mercedes-Benz is viewed as a high-status brand within the car market.
Consumers often buy prestige brands to signal social status.
People frequently purchase high-status brands to demonstrate their social standing.
Often used interchangeably with 'luxury brand,' though 'prestige' emphasizes reputation and respect more than just price.
Collocations
launch a prestige brandintroduce a high-status brandprestige brand imagereputation of a high-status brand
Related Phrases
Pro Tip
Usage Context
Use 'prestige brand' when discussing marketing strategies, consumer behavior, or brand positioning. It is more formal than 'fancy brand'.
Gold Rule
Distinction from Luxury
While similar to 'luxury brand,' 'prestige' specifically highlights the brand's reputation and the respect it commands, not just its high price point.
Word Origin
From 'prestige' (French, meaning 'magic spell' or 'illusion', later 'reputation') + 'brand' (Old Norse 'brandr', meaning 'burned mark').
Usage Notes
Commonly used in business and marketing contexts to describe brands that offer social signaling value. It implies a combination of quality, heritage, and exclusivity.
Word Breakdown
prestige
widespread respect and admiration felt for someone or something on the basis of a perception of their achievements or quality
rootbrand
a type of product manufactured by a particular company under a particular name
rootEnglish Dictionary