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omnichannel
/ˈɒm.nɪˌtʃæn.l̩/
integrated multi-channel customer experience
The company's omnichannel strategy ensures seamless shopping across online and physical stores.
This means customers can start a purchase online and complete it in-store, or vice versa, without any disruption.
Business
technical
A business strategy that provides customers with a unified experience across multiple channels (online, in-store, mobile, social media, etc.)
Retailers use omnichannel marketing to track customer behavior across different platforms.
This helps them personalize offers and improve customer satisfaction.
Often used in retail, e-commerce, and customer service contexts.
Collocations
omnichannel strategya plan to integrate multiple sales and service channelsomnichannel retailingselling products through various channels while maintaining a consistent brand experience
Antonyms
Related Phrases
Pro Tip
Business Context
Omnichannel is often contrasted with 'multichannel,' where channels operate independently.
Gold Rule
Key Principle
The goal of omnichannel is to make the customer journey consistent and convenient, regardless of the channel used.
Word Origin
From 'omni-' (Latin for 'all') + 'channel' (a means of communication or distribution). Coined in the early 2000s in marketing and retail contexts.
Usage Notes
Primarily used in business and marketing discussions about customer experience and retail strategies.
Word Breakdown
omni-
all
prefixchannel
a means of communication or distribution
rootEnglish Dictionary