logo

/ˈloʊ.ɡoʊ/
nounIntermediate a graphic symbol representing a brand or company
formal

a symbol or design adopted by an organization to identify its products, uniform, vehicles, etc.

Nike's swoosh logo is one of the most recognizable in the world.

The Nike logo is widely known and associated with the brand.

💡

Logos often incorporate typography, imagery, and color to create a strong brand identity.

informal

a visual representation of a brand's identity, often used in advertising and branding materials.

The designer created a minimalist logo for the new startup.

A minimalist logo is simple and effective for branding purposes.

💡

Logos can be abstract, symbolic, or literal representations of a brand.

Collocations

logo designthe process of creating a logologo colorthe color scheme used in a logologo fontthe typography used in a logo

Related Phrases

logo designphrase
the process of creating a logo
logo colorphrase
the color scheme used in a logo
logo fontphrase
the typography used in a logo

💡Pro Tip

Effective Logo Design

A good logo should be simple, memorable, and versatile, working well in various sizes and contexts.

Gold Rule

Brand Consistency

Ensure your logo is consistent across all branding materials to maintain brand recognition.

📖Word Origin

From Greek 'logos' meaning 'word' or 'reason', via Latin 'logo' meaning 'a word or phrase'.

📝Usage Notes

Logos are crucial in branding and marketing as they help consumers quickly identify and remember a brand.

Word Breakdown

logo
a graphic symbol
root
English Dictionary