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The practice of making an organization or product appear more environmentally friendly than it actually is, often through misleading claims or marketing.
Many corporations engage in greenwashing to attract eco-conscious consumers without making meaningful sustainability changes.
This highlights how companies use greenwashing to appeal to environmentally aware customers without real improvements.
Greenwashing is often used to boost public image or sales without genuine environmental commitment.
Look for vague terms like 'natural' or 'eco-friendly' without specific certifications or evidence.
Companies should avoid greenwashing by providing clear, verifiable evidence of their environmental efforts.
Coined in the 1980s by environmentalist Jay Westerveld, combining 'green' (environmental) and 'whitewashing' (covering up wrongdoing).
Common in corporate and political contexts where environmental responsibility is falsely emphasized.