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brand new idea
/ˌbrænd ˈnuː aɪˈdiː.ə/
completely original concept
She pitched a brand new idea for the marketing campaign that no one had considered before.
She presented a completely original concept for the marketing campaign that was previously unconsidered.
neutral
a completely original concept or suggestion that has not been thought of or used before
The startup's success came from implementing a brand new idea in the renewable energy sector.
The startup succeeded by applying a completely original concept in renewable energy.
His brand new idea for the novel structure of the building won the architectural competition.
His completely original concept for the building's new structure won the competition.
Often used to emphasize the freshness and originality of an idea, though not always implying practical feasibility.
Collocations
come up with a brand new ideato create or invent a completely original conceptbrand new idea fora completely original concept regarding something specific
Related Phrases
Pro Tip
Avoid overusing 'brand new'
While 'brand new idea' emphasizes originality, overusing it can sound clichéd. Consider alternatives like 'innovative concept' or 'fresh approach' depending on context.
Gold Rule
Check for true novelty
Before calling an idea 'brand new,' verify that it hasn't been explored before. Mislabeling can undermine credibility.
Word Origin
The phrase combines 'brand new' (from Old English 'brand' meaning 'fire' or 'burning', extended to mean 'newly made' by the 16th century) with 'idea' (from Greek 'idea' meaning 'form' or 'pattern', via Latin). The phrase emerged in the late 19th century to emphasize absolute novelty.
Usage Notes
While 'brand new' can describe physical objects, 'brand new idea' is metaphorical, implying the idea is as fresh as a newly manufactured item. The phrase is common in creative, business, and academic contexts to highlight innovation.
Word Breakdown
brand new
completely new or unused
adjective phraseidea
a thought or suggestion about a possible course of action
nounEnglish Dictionary