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at any cost
/æt ˈɛni kɒst/
regardless of the consequences
She was determined to win the competition at any cost.
She was willing to sacrifice anything to achieve victory.
formal
regardless of the consequences or difficulties involved
He pursued his goals at any cost, even if it meant losing friends.
He was willing to sacrifice personal relationships to achieve his ambitions.
The company decided to expand at any cost, taking on excessive debt.
The company prioritized growth over financial stability.
Often implies a willingness to take extreme measures or endure hardships to achieve a goal.
Collocations
at any costregardless of the consequences
Related Phrases
Pro Tip
Usage Context
Use 'at any cost' to emphasize determination or willingness to endure hardships. Be aware that it can imply extreme or unethical measures.
Gold Rule
Avoid Overuse
Use this phrase sparingly to maintain its impact. Overuse can dilute its meaning.
Word Origin
The phrase 'at any cost' is a direct translation of the Latin phrase 'quodlibet pretio,' meaning 'at any price.' It has been used in English since at least the 16th century to emphasize determination or willingness to endure hardships.
Usage Notes
This phrase is often used to emphasize the speaker's determination or willingness to endure hardships to achieve a goal. It can have a negative connotation if the costs are extreme or unethical.
Word Breakdown
at
in the state of
prepositionany
one, no matter which
determinercost
the amount that has to be paid or given up to get something
nounEnglish Dictionary