Looking up...
To actively establish or assert one's presence in a social or professional setting to be noticed or remembered.
新来的员工为了营造存在感,在会议上提出了很多建议。
The new employee proposed many suggestions in meetings to create a sense of presence.
她在社交媒体上频繁更新,试图营造存在感。
She frequently updates her social media to try to create a sense of presence.
Often used in contexts where someone feels the need to be acknowledged, such as workplaces, social groups, or online communities. Can imply assertiveness or even desperation depending on context.
In formal writing, prefer 'assert oneself' or 'establish a presence.' The phrase is more common in casual or critical contexts.
Do not translate word-for-word ('build existence sense'). Instead, use 'create a sense of presence' or 'assert oneself' depending on context.
The phrase combines '营造' (yíngzào, to construct/build) and '存在感' (cúnzàigǎn, sense of presence). '存在感' is a modern Chinese neologism formed from '存在' (existence) + '感' (sense/feeling), first appearing in internet culture around the 2010s to describe the feeling of being noticed or remembered.
Common in Chinese internet and workplace slang. Often carries a slightly negative connotation, implying someone is overcompensating for insecurity or seeking validation. In professional contexts, it can be neutral or positive if framed as 'asserting oneself.'