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情绪价值
qíngxù jiàzhí
emotional value
这个产品的情绪价值远高于其实际功能。
The emotional value of this product far exceeds its actual functionality.
formal
The subjective value or emotional significance that a product, service, or experience holds for consumers beyond its functional or utilitarian aspects.
品牌通过情绪价值建立了与消费者的深度连接。
The brand established a deep connection with consumers through emotional value.
Often used in marketing and consumer psychology to describe how emotional appeal drives purchasing decisions.
psychology
The psychological or emotional impact of an experience, event, or interaction that influences perception and behavior.
旅行的情绪价值让人终生难忘。
The emotional value of travel leaves a lasting impression.
In psychology, this refers to how emotions shape memories and decisions.
Related Phrases
Pro Tip
Marketing Application
Brands often emphasize emotional value to differentiate themselves in competitive markets.
Gold Rule
Emotional vs. Functional
Emotional value is subjective and personal, unlike functional value, which is objective and measurable.
Word Origin
Combination of 情绪 (emotion) and 价值 (value), reflecting the growing recognition of emotional factors in consumer behavior and psychology.
Usage Notes
Commonly used in marketing to describe how brands create emotional connections with consumers, and in psychology to analyze emotional impact.
Word Breakdown
情绪
emotion
root价值
value
root汉英词典