周边
这家商店位于市中心的周边地区。
This store is located in the vicinity of the city center.
The area surrounding a particular place or location; the vicinity or periphery.
我们决定在公园的周边散步。
We decided to take a walk around the vicinity of the park.
周边地区的房价比市中心便宜。
The housing prices in the surrounding areas are cheaper than in the city center.
Can refer to physical surroundings or metaphorical contexts, such as the broader context of a topic.
In the context of business or marketing, refers to products or services related to a main product or brand, such as merchandise or accessories.
这家公司的周边产品包括手机壳和充电器。
This company's merchandise includes phone cases and chargers.
游戏的周边商品很受欢迎。
The game's merchandise is very popular.
Often used in marketing and entertainment industries to describe branded or themed products.
Related Phrases
Pro Tip
Context Matters
The meaning of '周边' can vary significantly depending on whether it's used in a physical, business, or metaphorical context.
Gold Rule
Literal vs. Figurative
When '周边' is used in business contexts, it often refers to merchandise or related products, not just physical surroundings.
Word Origin
Composed of '周' (zhōu, meaning 'surround' or 'circumference') and '边' (biān, meaning 'side' or 'edge'). Together, they describe the area around something.
Usage Notes
In everyday language, '周边' typically refers to physical surroundings. In business contexts, it can refer to related products or services. The meaning depends heavily on context.