assertive

/əˈsɜːrtɪv/
confident and direct in expressing opinions

She was assertive during the negotiation, clearly stating her demands.

She confidently and directly expressed her opinions during the negotiation.


informal

Having or showing a confident and forceful personality, often in expressing opinions or making demands.

An assertive leader inspires confidence in their team.

A leader who is confident and direct in their communication inspires trust.

Being assertive doesn't mean being aggressive; it's about standing up for yourself respectfully.

Assertiveness involves expressing yourself confidently without being hostile.

Assertiveness is often contrasted with passivity (avoiding conflict) and aggressiveness (hostile or domineering behavior).

Collocations

assertive communicationa style of communication that is confident and directassertive behaviorbehavior that confidently expresses one's needs and opinions

Related Phrases

assertive disciplinephrase
a teaching method that emphasizes clear rules and positive reinforcement
assertive trainingphrase
workshops or courses designed to teach assertiveness skills

Pro Tip

Assertiveness vs. Aggressiveness

Assertiveness is about respectfully standing up for yourself, while aggressiveness involves hostility or dominance.

Gold Rule

The Assertiveness Formula

Use 'I' statements (e.g., 'I feel... when...') to express yourself assertively without blaming others.

Word Origin

From Latin 'assertus' (past participle of 'asserere', meaning 'to affirm'), via French 'assertif'.

Usage Notes

Assertiveness is a key skill in leadership, negotiation, and interpersonal relationships. It involves expressing oneself clearly and confidently without violating others' rights.

Word Breakdown

assert
to state a fact or belief confidently
root
+
-ive
having the quality of
suffix
English Dictionary