Z世代
Zi-se-daiThe generation born roughly between the mid-1990s and the early 2010s, characterized by their digital literacy, social media usage, and distinct cultural values.
Z世代はSNSを通じて情報を得るのが得意だ。
Generation Z is skilled at obtaining information through social media.
In Japanese, '世代' (sedai) means 'generation,' and 'Z' refers to the Roman letter Z, which is used to categorize this demographic cohort.
A marketing term used to describe consumers born between the mid-1990s and early 2010s, often targeted for digital campaigns and trend-driven products.
Z世代向けのマーケティング戦略を立てるには、インフルエンサーとのコラボレーションが重要だ。
To create a marketing strategy for Generation Z, collaboration with influencers is crucial.
In marketing, Z世代 is often analyzed for their purchasing behaviors and digital engagement patterns.
Collocations
Synonyms
Antonyms
Related Phrases
💡Pro Tip
Cultural Context
In Japan, Z世代 is often associated with values like individualism, environmental awareness, and a preference for digital experiences over traditional media.
⚡Gold Rule
Avoid Stereotyping
While Z世代 is a useful demographic category, avoid reducing individuals to broad generalizations based solely on their generation.
📖Word Origin
The term 'Z世代' combines the Roman letter 'Z' (representing the generational cohort) with '世代' (sedai, meaning 'generation'). It was coined to distinguish this demographic from previous generations like Millennials (Y世代).
📝Usage Notes
While 'Z世代' is widely used in Japanese media and marketing, it is sometimes criticized for oversimplifying generational differences. The term is often used interchangeably with 'デジタルネイティブ世代' (digital native generation).