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この商品の購入者には、特典が付与されます。
Purchasers of this product will receive a bonus.
A person or entity that buys something.
当サイトの購入者データを分析したところ、リピーターが多いことがわかりました。
Analysis of our site's purchaser data revealed a high number of repeat customers.
購入者の声を記録し、商品改良に活かしています。
We record the voices of purchasers and use them to improve our products.
Often used in business, marketing, or consumer contexts. Can refer to individuals or organizations.
顧客 (customer) is broader and includes those who may not have made a purchase yet. 購入者 specifically refers to someone who has completed a purchase.
Composed of 購入 (kounyuu, 'purchase') + 者 (-sha, '-er' or 'person who does'). The term combines the on'yomi reading of the kanji for 'purchase' with the suffix indicating a person.
Used in formal contexts such as contracts, surveys, or business reports. In casual speech, 顧客 (customer) or 買い手 (buyer) may be preferred.