incentive
The company offers a bonus as an incentive for employees to meet sales targets.
The company uses a bonus to motivate employees to achieve their sales goals.
Something that motivates or encourages someone to do something, especially something that provides a financial or material reward.
Tax incentives were introduced to encourage investment in renewable energy.
The government created financial rewards to promote investment in clean energy.
The promise of a promotion served as an incentive for her to work harder.
She was motivated to work harder because she was promised a promotion.
Incentives can be positive (rewards) or negative (penalties), though the term typically implies positive motivation.
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Pro Tip
Use 'incentive' for rewards, not punishments
While 'incentive' can theoretically include negative consequences, it is almost always used for positive rewards. For punishments or deterrents, use 'disincentive' or 'penalty'.
Gold Rule
Incentives drive behavior
Incentives are designed to encourage specific actions. Always pair the incentive with the desired behavior to ensure clarity.
Word Origin
From Latin *incentivum* ('something that incites'), derived from *incitare* ('to incite'), from *in-* (into) + *citare* (to move, excite). The word entered English in the 15th century with the sense of 'incitement to action,' later developing its modern meaning in the 19th century.
Usage Notes
Incentive is often used in business, economics, and psychology to describe rewards that drive behavior. It can refer to tangible rewards (money, gifts) or intangible ones (praise, recognition). The term is closely related to 'motivation' but typically implies an external reward rather than internal drive.