brand new
She bought a brand new car yesterday.
The car had never been used before.
completely new; unused or never having been worn or used
I found a brand new pair of shoes in the back of the closet.
The shoes had never been worn.
This is a brand new laptop with no scratches.
The laptop is in perfect, unused condition.
Often used to emphasize that something is in perfect condition or has never been used before. Can also describe something that is very new in terms of time (e.g., a brand new trend).
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Related Phrases
Pro Tip
Avoid redundancy
While 'brand new' is common, avoid pairing it with other intensifiers like 'completely' or 'absolutely' unless for humorous or emphatic effect (e.g., 'This is absolutely brand new!' in a sarcastic tone).
Gold Rule
Literal vs. Figurative
'Brand new' is always used literally to describe something that is physically new or unused. It does not have a figurative or idiomatic meaning.
Word Origin
The phrase 'brand new' combines 'brand' (from Old English 'brand' meaning 'firebrand' or 'torch', later associated with marking ownership by burning) and 'new' (from Old English 'neowe', meaning 'recently made or created'). The phrase emerged in Middle English as 'brand newe', emphasizing something so new it was unmarked or untainted.
Usage Notes
The phrase is often used hyperbolically in marketing to emphasize the novelty or freshness of a product. It can also describe abstract concepts like ideas or trends. Avoid redundancy by not using it with 'completely' or 'absolutely' unless for emphasis.