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Elle dirige une entreprise de technologie depuis dix ans.
She has been running a tech company for ten years.
To manage and operate a business organization.
Il a dirigé une entreprise familiale pendant toute sa carrière.
He ran a family business throughout his career.
Diriger une entreprise nécessite des compétences en gestion et en leadership.
Running a company requires management and leadership skills.
Often implies strategic oversight and decision-making authority.
Avoid using 'diriger' for positions with limited authority (e.g., 'manager' in a large corporation). Prefer 'gérer' or 'superviser' for operational roles.
In French business contexts, 'diriger' often implies strategic leadership, while 'gérer' focuses on day-to-day operations. Choose based on the level of control implied.
From Latin 'dirigere' (to direct, guide) + 'entreprise' (from Old French 'entreprendre', to undertake). The phrase emerged in French business terminology in the 18th century as industrialization grew.
Commonly used in both formal and professional contexts. The verb 'diriger' implies active leadership and control, while 'gérer' may focus more on operational management.