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Écoblanchiment
/e.kɔ.blɑ̃.ʃi.mɑ̃/
greenwashing
L'entreprise a été accusée d'écoblanchiment pour ses fausses promesses environnementales.
The company was accused of greenwashing for its false environmental promises.
technical
The practice of making false or misleading claims about a company's environmental friendliness or sustainability efforts to deceive consumers and improve public perception.
Les ONG dénoncent l'écoblanchiment des grandes entreprises pétrolières.
NGOs denounce the greenwashing of major oil companies.
This term is a portmanteau of 'écologie' (ecology) and 'blanchiment' (whitening), referring to the superficial or deceptive presentation of environmental efforts.
Collocations
accuser d'écoblanchimentaccuse of greenwashingdénoncer l'écoblanchimentdenounce greenwashing
Synonyms
Related Phrases
Pro Tip
Avoiding Ecoblanchiment
Companies should ensure their environmental claims are verifiable and transparent to avoid accusations of greenwashing.
Gold Rule
Ethical Marketing
Authentic sustainability efforts should be clearly communicated without exaggeration or deception.
Word Origin
Derived from the French words 'écologie' (ecology) and 'blanchiment' (whitening), referring to the superficial or deceptive presentation of environmental efforts.
Usage Notes
This term is commonly used in environmental advocacy, corporate criticism, and marketing ethics discussions. It highlights the discrepancy between a company's public image and its actual environmental practices.
Word Breakdown
éco
eco
prefixblanchiment
whitening
rootDictionnaire Français-Anglais