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campaign
/kæmˈpeɪn/
organized effort
The company launched a marketing campaign to promote its new product.
The business started a planned series of activities to advertise its latest item.
formal
A series of planned activities designed to achieve a particular goal, often over a period of time.
The political campaign lasted six months before the election.
The politician's organized efforts to win votes spanned half a year.
She joined the campaign to raise awareness about climate change.
She participated in the organized movement to inform people about environmental issues.
Used for political, advertising, social, or military purposes.
formal
To lead or take part in a campaign.
He campaigned tirelessly for the mayoral election.
He worked energetically to promote his candidacy in the local government race.
Common in political contexts.
Collocations
marketing campaignorganized efforts to promote a product or servicepolitical campaignorganized efforts to win an electionadvertising campaignplanned series of ads to reach customerselection campaignactivities to support a candidate's bid for officemilitary campaignseries of operations in a war
Pro Tip
Prepositions with 'campaign'
Use 'for' to indicate the goal (campaign for equality) and 'against' to indicate opposition (campaign against smoking).
Gold Rule
Countable vs. Uncountable
In most contexts, 'campaign' is countable (e.g., 'a campaign,' 'several campaigns'). It is uncountable only in abstract or general references (e.g., 'Campaign is essential for social change').
Word Origin
From French 'campagne' (countryside, military campaign), from Italian 'campagna' (countryside), from Latin 'campania' (open field), from 'campus' (field). Originally referred to military operations in the field.
Usage Notes
Often used with prepositions 'for' (campaign for change) or 'against' (campaign against pollution). In business, typically countable; in general contexts, may be uncountable.
Word Breakdown
campaign
military operations in the field
rootEnglish Dictionary